HKC x VIPERS
“One Call”: a 30-second commercial for HKC Law Firm, starring the RGV Vipers mascot, Fang. Concepted, written, storyboarded, and shot by Creative 323.
YOU GET ONE CALL
Personal injury ads all start to look the same: serious faces, big promises, a phone number. HKC wanted something Vipers fans would actually want to watch, and remember long before they ever needed a lawyer.
So we built the spot around a line everyone knows: you get one phone call. Fang gets himself into trouble, lands in an interrogation room, and uses his one call on HKC. Attorney Hitesh picks up mid–Vipers game: “Don’t worry, we’ll take care of everything.”
When you have one call, make it HKC.
WATCH THE SPOT
“One Call” · HKC Law Firm × RGV Vipers · :30
“Let’s MAKE PEOPLE LAUGH. LIFE IS SERIOUS ENOUGH.”
The brief from HKC
What was planned as a 30-minute meeting turned into three hours of ideas. We took everything from that conversation and turned it into a storyboard for a :30 spot, mapped frame by frame from Fang’s arrest to the final tagline.
Concept · Script · Storyboard · Production
IN THE COMMUNITY
The partnership goes beyond the screen. We also capture HKC giving back to the RGV, including community service at the 2026 Danny Green Basketball Camp.